How long does the liquid lipstick last?

The wear typically lasts all day. It lasts through meals, drinks, speaking. It may fade slightly after wearing for several long hours, but at the end of the day, the color will still be there and can be refreshed with our Lip Plumper. It is a tough, lasting wear lip color with high pigmentation.

Is the foundation full coverage?

Yes. Our foundation is a buildable coverage. It can be applied extremely lightly for a medium coverage or applied regularly for a full coverage look. To set your foundation for an oil-free matte finish, try our Translucent Powders. 

How should I select my shade of the Translucent Powders?

Our translucent powders are lightly pigmented so that you can easily pair it with various shades of foundation. Each shade works perfectly with a range of skin tones in its category from light, tan, medium, or dark. Asya uses the Butternut Beige for everyday wear but can also wear the Warm Caramel.